Chinese sales of Rolls-Royce and ultra luxury automobile brands expected to grow

Gasgoo.com (Shanghai September 4) - Having spent a great deal of time in expanding their operations in northwest China, sales of manufacturers of luxury automobiles across the country are expected to grow.

At last month's Chengdu Motor Show, several ultra luxury automobile manufacturers could be found. Among them were Rolls-Royce and the new US-based WM GreenTech Automotive.

At the launch of the Rolls-Royce Ghost II, Director of Mainland China Operations Henrik Wilhelmsmeyer stated that he is confident that the new Ghost II, especially in its long wheelbase form, will attract many more Chinese consumers, including successful entrepreneurs.

Mr. Wilhelmsmeyer also explained that Rolls-Royce is looking for a suitable dealership partner in the China market. Although Rolls-Royce has been able to maintain double-digit growth in the country, it still lags behind the 33.4 percent growth it has achieved globally. Rolls-Royce sales performance is still weaker in China than it is in the US.

In order to increase its market presence in the country, Rolls-Royce has opened its 21st Chinese dealership in Kunming, Yunnan. The new dealership will help expand Rolls-Royce's operations in the west of the country.

Recently, consulting firm A.T. Kearney released a research report on the Chinese ultra luxury automobile market. According to their findings, there is over one million potential ultra luxury automobile buyers in the country currently. A.T. Kearney expects China to overtake the US as the world's largest ultra luxury automobile market by 2017.

Manufacturers in the ultra luxury automobile segment are less prone to the fierce competition seen in the rest of the Chinese automobile market. The biggest manufacturers have to contend with is finding how to unearth the purchasing potential of Chinese customers.