Shanghai. January 25 (Gasgoo.com) - Shanghai-Volkswagen plans to produce 590,000 vehicles this year in a bid to take back its No.1 position in China’s passenger vehicle industry, the automaker’s new general manager said in a recent company conference.
"To achieve this goal, we will reduce production costs by 40 percent," Liu Jian, General Manager of Shanghai VW, told a company conference last week.
The joint venture automaker will stimulate car sales by introducing more car models. Specifically, the automaker plans to launch at least one redesigned model every three months and one new model every six months.
Shanghai-Volkswagen sold 456,424 vehicles in China last year, second to Shanghai GM, which sold 500,308 vehicles in the same period.
Shanghai VW’s had been China’s top passenger vehicles seller for twenty years until it was lost to Shanghai GM over the past three years.