GAC Toyota focuses on small-size vehicles and sets capacity target of 600,000 units; the third production line is expected to be built in 2017
The new GAC Toyota stands out on the Guangzhou International Auto Show. Different from many auto companies, GAC Toyota is increasing inputs in small-size vehicles and the newly built third production line is also preparing for small-size vehicles.
GAC Toyota newly released new sedan Yaris L model, which will be launched during 2017 Q1. Kobayashi Chihiro, CEO of GAC Toyota said that, “This is a sedan model with vigor, excellent driving pleasure and high quality, which will be the first family car for the young people.”
GAC Toyota’s small-size vehicle strategy will also be expanded after the launching of Yaris L model. Data shows that GAC Toyota has a total wholesales volume of more than 360,000 units in the previous ten months if 2016, and the annual sales volume is expected to exceed 435,000 units. Levin and Yaris contribute more than 50% sales volume for GAC Toyota.
It’s noticeable that GAC Toyota has put small-size vehicles into its key strategy. It’s revealed that the third production line of GAC Toyota, which has been invested RMB 3b, will be constructed and put into operation at the end of 2017. The small-size production line has introduced TNGA strategy.
It’s said that GAC Toyota’s third production line will be the leading production line of Toyota Global in the next ten years, and the annual capacity will increase from 100,000 units to 220,000 units. Calculated with the 380,000 units’ capacity from the current two production lines, the total capacity of GAC Toyota will reach 600,000 units. “This has provided a solid capacity foundation for GAC Toyota to achieve its middle-term planning target.” Li Hui, Vice General Executive Manager of GAC Toyota said.
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