Dongfeng Motor enters Azerbaijani market with VOYAH, MHERO brands

Beijing (Gasgoo)- Chinese automaker Dongfeng Motor recently held a grand brand launch event on the Caspian Sea coast, announcing the official entry of its VOYAH premium new energy vehicle brand and MHERO, the electric off-roader brand, into the Azerbaijani market. This marks a significant expansion of Dongfeng's presence in the Eurasian market.

Photo credit: Dongfeng Motor

During the event, Dongfeng Motor unveiled four flagship models, the VOYAH FREE, VOYAH DREAM, VOYAH PASSION (the VOYAH Zhuiguang in China marker), and MHERO I (the MHERO 917 in China market). These models encompass SUV, MPV, sedan, and rugged off-roader vehicle types, showcasing Dongfeng's extensive product line and technological prowess.

Photo credit: Dongfeng Motor

In the second half of the year, local Azerbaijani distributors plan to procure 100 VOYAH and MHERO I vehicles, aiming to provide users with luxurious comfort and intelligent safety in their driving experience.

Located at the heart of the Eurasian continent, Azerbaijan is a key strategic market for Dongfeng Motor's overseas expansion. Moving forward, Dongfeng plans to collaborate with its dealer partners to enhance the market's product matrix, attract more car enthusiasts, and deepen overseas market presence through diverse product experiences and marketing activities, ultimately boosting market sales.