Great Wall Motor releases OLA Sharing to tap into sharing market

Shanghai (Gasgoo)- In order to transform from a traditional auto manufacturer to a mobility service provider, Great Wall Motor (GWM) launched its mobility brand called "OLA Sharing" recently.

Reports have it that OLA Sharing is loaded with new energy products to establish a diversified mobility platform, by virtue of cutting-edge technologies, such as internet, big data and artificial intelligence (AI). Launching OLA Sharing is a significant step for GWM to transform from a traditional carmaker into a service provider.

It is said that the initial capital of OLA Sharing's first phase will reach RMB 1 billion. Integrating time leasing, ride-hailing cars and long-term, short-term renting, OLA Sharing aims to build new mobility ecosystem to expand post-market industrial chain with the focus of mobility.

Specifically, OLA Sharing will operate its businesses through multi-dimensional channels in both online and offline, covering comprehensive services like car sharing, financing and substitute driving and sales. As to specific operating areas, OLA Sharing will be based on Beijing, Tianjin, Hebei Province and Xiongan New Area, set up regional centers in Hefei, Hainan and Chengdu, and target to cover major areas in North China, East China, southern China and southwest China.

As is revealed, the OLA Sharing plans to complete deployment in 200 cities and expand its global footprint in 2025. It is known that OLA Sharing also plans to have a model scale of 200,000 units and a value of over RMB 30 billion to serve 150 million customers in 200 cities.