BYD’s first brand experience center opens for business in Wuhan city
Shanghai (Gasgoo)- On May 20th, BYD's first brand experience center officially opened at the Wuhan International Conference & Exhibition Center, according to a post on BYD’s WeChat account.
This marks an important step for BYD in creating a world-class brand experience center, offering users a new commercial landscape that combines the exploration of technology charm, cultural and artistic experiences, and leisure gatherings.
As a one-stop destination for users to learn about BYD’s brand philosophy, experience its technologies, and explore its products, BYD’s brand experience centers will be located in core commercial areas of major cities and provincial capitals throughout the country, creating "one landmark each city", said the automaker.
BYD's brand experiecen center in Wunan; photo credit: BYD
Wuhan is one of the most vibrant cities globally and an important base for the Chinese automotive industry. By establishing its first brand experience center in Wuhan, BYD aims to provide local users with an in-depth experience of BYD’s products, allowing them to feel the technological charm of new energy vehicles (NEVs) and the limitless possibilities of future transportation.
The new facility in Wuhan spans five floors with a total area of 6,550 square meters. It includes functional areas such as brand displays, vehicle showcases, technology exhibitions, and user co-creation spaces.
In the brand display area, users can learn about BYD's four major industries: electronics, automotive, new energy, and rail transportation. They can also gain a deeper understanding of BYD's forward-looking "7+4" strategy for full-market electrification and grasp the brand's vision of "cooling the Earth by 1℃."
Vehicle showcase area in Wunan; photo credit: BYD
The vehicle showcase area brings together such popular new models as the Frigate 07, the Seagull, the DENZA D9, and the Yangwang U8, which are under BYD’s Dynasty and Ocean series, as well as DENZA, Yangwang, and the yet-to-be-launched professional personalized brands.
Technology exhibition area in Wunan; photo credit: BYD
Furthermore, BYD has created a technology exhibition area that allows users to experience the unique charm of BYD's core technologies like the DM-i super hybrid technology and the e-platform 3.0 platform.
User co-creation area; photo credit: BYD
In the future, the user co-creation area will regularly host a series of events, including technology salons and art galleries, making users immerse themselves in the charm of technology and the joy of life.
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