Dongfeng Honda launches electric vehicle-oriented business strategy

Beijing (Gasgoo)- On March 6, Dongfeng Honda officially launched its "Creating the Future 2030" strategy. With a steadfast commitment to the electric vehicle revolution, the company aims to continuously innovate in its brand and products, emphasizing a core value proposition of "Customer First, Quality Foremost."

Photo credit: Dongfeng Honda

At the brand level, Dongfeng Honda introduced the all-new new energy vehicle brand "Lingxi," consolidating its position in electrification transformation alongside its hybrid technology e:PHEV brand and the e:NS pure electric brand, thus reshaping its identity in the electric vehicle market.

On the product front, Dongfeng Honda has launched over 10 new models since 2023, including the all-new Inspire, the all-new CR-V, and the Honda HR-V, covering a diverse range of powertrains such as oil-fueled, hybrid electric, plug-in hybrid electric, and pure electric, across SUVs, sedans, and MPVs.

Photo credit: Dongfeng Honda

As a vital part of Dongfeng Honda's advanced technology-enabled efficient production system, the new energy intelligent factory will commence operations this year. The highly anticipated e:NS2, Lingxi L, and H-brand SUVs will hit the market successively, marking the beginning of Dongfeng Honda's "Electric Era."

Dongfeng Honda is poised to advance steadily, focusing on brand revitalization, product electrification, and high-quality transformation. With the goal of maintaining a 3% overall market share, the company aims to increase the sales proportion of electrified vehicles to over 20%, elevate the brand awareness of electrification by 5%, and implement a diversified development strategy covering various powertrain forms.