Competing to Win in China's Fast-Growing Automotive Market

The Boston Consulting Group---By 2010, China will be one of the world's five largest automotive markets. Already, the jockeying for position in this fast-growing market is intense. Virtually all the major global OEMs and suppliers have significant investments in China or are in the process of investing there. Moreover, the huge deals with Chinese companies announced over the past several months by Honda, Hyundai, Nissan, and Toyota have further raised the stakes for all participants. (Although most OEM activity centers on China as a domestic market, farsighted companies are also investing there as an increasingly important base for both manufacturing and sourcing for export. See our companion article, "Rethinking 'Made in China' Cars and Parts" )

Main contents:

·The Burgeoning Chiese Market

·Winning in China