Three Lamborghini vehicles——the rear-driving convertible Huracán, Centenario and a rear-driving Huracán, have been brought hot to the 14th China(Guangdong) International Automobile Exhibition on 18th, November.
Promotion of Brand Cognitive
While talking about the achievement of Lamborghini this year, Francesco Scardaoni, Lamborghini’s general manager of the Greater China region, said that the brand had an excellent performance in China with a market share increased among the growth-decelerated super luxury sports car market.
In addition to the sales increase was Lamborghini’s obviously promotion in brand cognitive. It has become the NO.1 researcher on Baidu and has 260 thousand fans in microblog benefit from a series of marketing activities..
Urus is Expected to Bring New Growth
Disclosed by Francesco Scardaoni, it is confirmed that the Urus, a Lamboghini SUV, will coming into Chinese market in 2018. Being one of Lamboghini’s most important product lines, Lamboghini will make effort to insure it to be first listed in China.
The car was regarded as a super SUV of Lamboghini, which will redefined the SUV segment.
In 2017, Lamboghini will carry out its work from three aspects——products, marketing and services, to support the future development. Product’s introduction became the first. According to Francesco Scardaoni, Lamboghini will have more new products add to the current rear-driving and convertible versions, which most likely to be next year.
Which become second is the marketing activities. Lamboghini will continue to hold the conventional China Giro, the track day, driving school and the single brand competition Super Trofeo, which can not only promote the brand cognitive of Lamboghini but also help to build up its brand image.
The last is the deepening in service. Lamboghini is to continually implement custom services, with which customs are able to build their own sports cars according to their personality and emotions.
