Recently, Renault China announces that CHEN Guozhang, executive president will leave the company. CHEN Wei will take senior director of Renault China sales and marketing, who will in charge of Renault imported car sales, marketing, network development and after sales service. Meanwhile, he takes sales director of Dongfeng- Renault as well.
CHEN Wei tells reporter that Renault sales network in China will imitate Nissan China development mode. Renault will develop in China as “One Brand, One Network”. Renault China still exist as a certain organization, but specific functions such as sales and marketing will be taken by joint venture.
CHEN Wei says during interview that the integration is based on joint venture profit first. And joint venture profit insurance is the grogram of action in the future as well.
“Channel integration is the problem bored both Chinese and foreign parts. Therefore, we have negotiated with the issues at the first beginning, and integrate before cars market launching.”As CHEN Wei introduction, Renault will own only one sales network in China, which is headed by Dongfeng- Renault. The company will plan market and sales as a whole.
Renault product line is not rich enough. It will causeresource waste if sell in differentnetwork. ZHANG Zhiyong, automobile analyst says. At present, Renault products in China include Fluence, Koleos and Latitude etc. 7 cars. China made and imported cars will be integrate together will make up both products line and benefit Renault development in China.
Last year, Renault has sold 29.7 thousands cars in China, which has increased 22.4% over last year, and hit the record high sales.
“In short term, half of the profit of imported car will be shared with Dongfeng, and it will cause loss for Renault China. But with long term, one channel will benefit brand development in the future. It is the best choose both for image and sales.” ZHANG ZHiyong tells reporter that sales channel health development is the most important premise for China made car sales growth. From the example of imported brand sales before, its sales will times moreafter it China made than its imported cars do.
