Zhengzhou Nissan Automobile (ZNA) has launched its new NT400 Cabstar, a high-end light commercial vehicle (LCV), in China.
The company said that the country-wide launch represents an expansion of the Dongfeng Motor (DFL)-Nissan dual-brand LCV strategy in China. Through this, Nissan-branded vehicles serve the premium LCV market, while Dongfeng-branded vehicles meet general market volume needs.
Reportedly, the NT400 Cabstar is the first Nissan-branded LCV model introduced since ZNA joined the DFL group four years ago. The Cabstar commands about 20% of the 1.5t segment in Japan as Atlas F24 (name of NT400 Cabstar in Japan), has been re-engineered to meet the specific needs of the Chinese customer.
Harumi Okazaki, vice president of DFL, said: "With its high quality and advanced technology, NT400 Cabstar will satisfy many of the unmet needs of Chinese customers. We believe this is the right time to launch Nissan's global light duty truck in China, where the market is growing rapidly."
Guo Zhenfu, general manager of ZNA, said: "The launch of Cabstar is a new milestone for ZNA to accelerate its unique dual-brand LCV strategy in China. Cabstar offers best-in-class quality, durability and reliability, along with the most economical total cost of ownership in the light duty truck segment."
