Lower-class (Mini size) sedan market anallysis Part Ⅰ

SALES VOLUME OF MINI-SIZE MODEL BY BRAND, 2003-2005

Lower-class (mini size) sedan market features 2005

1.Vigorous Market expansion. The lower-class or mini sized car market saw a robust growth in 2004, the total sales volume rose 112% year on year.

2. Differentiation intensified. 2005, a favorable year for the lower-class market, performance differentiation intensified between the OEMs, some OEMs like, Changhe, Geely, Chery and SAIC GM Wuling gained a 100% growth in sales, while BYD, Guizhou Yunque, Jiangnan Alto and FAW Huali saw sales at a sharp downfall, which means the competition moved to the stage of differentiation.

3. Self-owned brands boomed. A unique feature of lower model markets is that the domestic brands were the champion, totally accounting for a sales share of 81.3%, and the first three of the fastest –growing OEMs were all domestic (Chery, Geely, Hafei). Only 2 foreign brands GM Spark, Suzuki Alto survived.

TOP 5 MINI-SIZE MODELS BY SALES 2005