GM, Chrysler step up to grab Chinese market

Shanghai, December 9 (Gasgoo.com) Although Detroit automakers are struggling to avoid bankruptcy in America, the auto giants General Motors (GM) and Chrysler LLC are seeking to expand their Chinese market, Shanghai Securities reported, citing announcement of American auto industry and components supplier information.

Kevin Wale, president of GM China, forecasted that the company will sell 1.1 million vehicles in 2008 and increase to 1.2 million for 2009 in China.

According to Kevin Wale, GM sales in China will grow faster next year over 2008. The US auto giant sold 1.03 million vehicles in China in 2007, up 6.8% year on year. If the forecast comes true, GM sales will increase by 9% for 2009 in this market.

Kevin Wale is hoping the new products will support its sales growth. The new Buick LaCROSSE, launched by Shanghai GM, GM’s Chinese joint venture, has been on sale since this Dec.1. Ten more GM new models will be expected in China by 2011.

The troubled Chrysler is not only speeding up to find a new partner in China, but also will strengthen new models introduction and marketing behaviors.

Besides, the US leading auto-parts maker Visteon Corp is also enhancing its local research and development in China to help American automakers expand in the Chinese market.