Brilliance Auto '08 export to top 20,000 vehicles

Shanghai, December 11 (Gasgoo.com) Brilliance Auto, a Chinese partner of BMW, exported 18,821 vehicles in the first ten months of this year, up 95% from one year earlier, and expects its whole-year export to exceed 20,000 vehicles, said xinhuanet.com today.

Brilliance Auto has proactively adjusted its strategy to fight the financial crisis and laid a sound foundation for the company's sustainable growth. In addition to retooling itself, the Chinese automaker has intensified its technological cooperation with BMW, Toyota, Italian design firms and other global companies, and has made great efforts to produce "high-tech, low-emissions, fuel-efficient" green premium cars.

The engine R&D capability of Brilliance Auto is well matched with its auto design and manufacturing abilities. The company has started the technological revamp and upgrade of its core auto parts including the automatic transmission.

On the other hand, Brilliance Auto has explored both the low-end and high-end markets at home and abroad. In the global markets, Brilliance has boosted recognition of its own brands, and has successfully entered the high-end markets in Germany and other European countries. Brilliance vehicles are also selling well in the low-end markets in Southeast Asia and South Africa.

A series of proactive and effective measures have driven Brilliance vehicles into Europe, North America, Russia and other markets. Brilliance Auto is tapping further into the local and global markets for better growth.