Geely to use multi-brand system with logo change next year

Shanghai, April 15 (Gasgoo.com) Geely Holding Group said Monday, all Geely-brand vehicles will be classified into three new brands next year and promote a marketing system based on different products’ positioning division inside the company.

According to Zhao Fuquan, the vice president of Geely Holding Group, the updated models of three main products - Free Ship, King Kong and Vision are under development and will be launched to the market next year. At that time, these products will change the Geely logo to Gleagle, Emgrand and Shanghai Englon brands. Freedom ship will be renamed to Gleagle GC3, King Kong will be renamed to Englon SC6, Jinying will be renamed to Gleagle GC6-RV and Vision will be named to Gleagle GC7. All current Geely products will be brought into the new multi-brand system.

The current Maple (Huapu) cars will not change their logo and will exit the market automatically until the end of the product life cycle, said by Liu Jinliang, the vice president of Geely Holding Group.

Geely restructured the brand system to Gleagle, Emgrand and Englon, replacing the fomer Geely and Maple brands in 2008.