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Dongfeng Motor moves into high gear

From Global Times| August 06 , 2010 09:53 BJT

On June 26, Dong Feng passenger vehicle engine plant, with annual capacity of 300 thousand sets, went into construction in Wuhan factory of Dong Feng Motor Corporation Passenger Vehicle Company (DFPV).

For Dong Feng, after the said plant is built completely and fully put into operation, Dong Feng self-owned brand engine will achieve great-leap-forward development from commercial vehicle filed to passenger car filed, which will enhance core competence of Dong Feng in independent innovation and development.

To reinforce the research and development of engine technology and other automobile core technologies has been an important content for China's self-owned brand automakers to strive for sustainable development.

According to the improved market shares of self-owned brands in recent years, it can be found that with the continuous breakthroughs of self-owned brand automakers in engine technology and other core technology fields, such self-owned brands have made great progress in market competitiveness and brand image, and also obtained more recognition from consumers.

Dong Feng Company, developing self-owned brand passenger vehicles three years ago, currently, has successfully released several products such as Dong Feng Aeolus S30 and H30. However, the sale of existing products of Dong Feng passenger vehicles and long-term development of self-owned models are affected more or less by the shortage of independent engine.

Actually, DFPV has begun to plan its self-owned engine since five years ago. Dong Feng motor company has reserved space for the passenger vehicle engine plant when it planned the passenger vehicle program.

Zheng Chunkai, principal of preparatory group of Dong Feng passenger vehicle engine project, expressed that since the engine ignition's success of Dong Feng passenger vehicle in October 2008, after more than one year of investigation and research, the industrialization program of engine has been formed early in this year. It can be said that the engine project of Dong Feng passenger vehicle learns wildly from other's strong points.

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