Dongfeng PSA to import 12 new models to China in 5 years

Shanghai September 30 (Gasgoo.com) Dongfeng Peugeot Citroen Automobile Co., Ltd. (DPCA), a joint venture between PSA Peugeot Citroen and Dongfeng Motor Corp, plans to import twelve new models, along with six engines to China in five years, Information Times reported Thursday.

Dongfeng President Xu Ping and PSA President Phillip Whalan announced a "five year plan" (also called "5A" project) on September 21, aiming to grab 5% of China's auto market with a capacity of 750,000 vehicles.

The company has developed five strategies to achieve the objectives, which are new product, new energy, new facility, new market and new brand, the venture's General Manager Li Weidong said. The company will launch one to two new models, equipped with all-new powertrain systems, to the domestic market each year under each of its brands: Dongfeng Citroen and Dongfeng Peugeot.

Following the new energy strategy, the company will market a micro mixed fuel-efficient vehicle fitted with Stop & Start systems (STT) in 2011, a plug-in hybrid vehicle (PHV) in two to three years and a all-electric vehicle in about five years.