Geely to 'take off' in three years

After years of accumulation, it's time for Geely to 'take off' in the upcoming three years, Yang Xueliang, public relations director of the Chinese private automaker, told the Global Times during an exclusive interview at the Fifth Xi'an International Auto Exhibition held in Xi'an, Shaanxi Province Thursday.

"The market in the northwest China grows faster than that of the east China," said Yang, "And we found that the auto exhibition is an excellent promotional platform for automakers. Customers can come and be impressed by our models."

Under a booth covering an area of 1,000 square meters, Geely Golden Eagle Cross made its presence for the first time in China's northwest region.

Currently, Geely has three sub-brands, the Englon, the Emgrand and the Gleagle. And the company has attached great importance to the brand positioning and packaging to differentiate its products possible.

"Though most of our cars are priced between 50,000 to 150,000 yuan ($7,472 – $22,418), consumers can tell the differences among different brands through their appearances, functions as well as powertrain performance" , Yang said.

And at the same time, multiple cars sharing one single platform helps save the company's R&D costs, Yang added.

Geely has increased its investment in key sectors, including the powertrain, the chassis, automotive electronics, car interior and automobile die.

Meanwhile, the automaker is developing 1.3T, 1.6T and 1.8T diesel engines and the 6-speed AT, 6-speed DCT and 7-speed DCT transmissions to enrich its product chains.