Dongfeng to use uniform logo for subsidiary brands

Gasgoo.com (Shanghai September 20) - Dongfeng's three subsidiary brands, Dongfeng Fengshen, Dongfeng Liuzhou and Zhengzhou Nissan, will officially all begin jointly using the same Dongfeng logo, the National Business Daily reported today.

According to Dongfeng Motor General Manager Zhu Fu, the decision represents a symbolic step for the Wuhan-based manufacturer and its subsidiary brands. The three brands' dealership networks will switch to the uniform logo by the end of the year, Dongfeng Passenger Vehicle Company General Manager Liu Weidong said. The Fengshen A60 (pictured) is the first subsidiary brand model to use the logo.

Li Chunrong, deputy general manager of the Dongfeng Passenger Vehicle Company, explained that the manufacturer made the decision in order to ensure that its business strategy conforms to the present realities of the Chinese and global automobile markets.

Mr. Li added that Dongfeng will ensure its vehicles will all adhere to the latest fuel emission standards.

Sales of Dongfeng own brand vehicles broke the one million unit barrier last year. According to its 'Qian D300' business plan, the manufacturer aims to sell three million vehicles by 2016.