Mazda adjusts personnel management in China

In the Chinese market, Mazda is faced with more and more severe challenges. In the former 8 months, Mazda sales amounted to 106,800 units, while its sales target for the year was 200,000. In other words, in the next 4 months, Daobenxinxiu, Mazda China Chairman, will lead Mazda to complete sales of nearly 100,000 vehicles.

Watanabe Nobuhiko told reporters that the falling of A-class car markets is largely because China's independent brand is squeezing Mazda market seriously, and in response to this problem, our company dose not have a clear solution in the short term.

Watanabe Nobuhiko said, launching CX-5 could attract more customers to come to shops, so as to accelerate consumers’understanding of Mazda brand and the "SKYACTIV Technology" and promote the sales of other models.

In China Market, he most obvious change is the management adjustments. Akira Yamada song is the former Chairman and General Manager of Mazda China, and at present, Mazda China Chairman and General Manager are taken respectively by Nobuhiko Watanabe and Daobenxinxiu.

"Increasing a person means that Mazda China market is more important. "Daobenxinxiu told reporters, who, as Mazda Board members is in charge of all the most important markets.

One important factor of winning the market is the brand. Mazda China related managers told reporters that Mazda is working out a plan now, that is "OneMazda", which is somewhat similar to the Ford’s "OneFord" plan. Mazda hopes to strengthen brand attributes and enhance the brand competitiveness in the same brand concept.

Now, Mazda is pushing its "SKYACTIV Technology" .

However, market analysts said to reporters, "SKYACTIV Technology" is a tactic, not strategy". Both in its decision-making process, but also in the strategic layout, Mazda needs to identify the rhythm in the Chinese market.

Daobenxinxiu told reporters that as President, one of his important duties is how to bring more products more to China market quickly in the future.

It is understood that the Mazda joint venture in China, Changan Mazda will introduce a higher level model in the future.