Chery expecting to increase sales by positive development

After ARRIZO 7, the first positive development product was launched two months ago, Chery E3 was also officially launched. While ARRIZO 7 focuses on improving Chery's brand image, E3 will take responsibility for the sales surge. As Chery A0 level product, Chery E3 is at the price of 52,900-67,900 yuan. Chery General Manager Assistant and Sales General Manager Huang Huaqiong bluntly said that all models in this price range will be competitors, and will make breakthrough on sales.

Statistics show that in January-August this year, Chery sold 280,000 vehicles, down 23.8%. New ARRIZO 7 single month orders have exceeded 5,000 vehicles. Since it is subject to capacity limitations, the actual deliveries were less than 2000, which is clearly not what Chery would like to see.

"Starting from the second half, Chery will break through on the sale, and will not be so sluggish on sales as the first half. One Chery employee told the Beijing Economic Daily News that the launched E3 will bring on the reverse of Chery sales, and Chery has been fully prepared.

Huang Huaqiong admitted that from the transformational effect, Chery has already got the brand image awareness, new cars made in accordance with the positive development process, has been gradually recognized by the consumers.

It is still needed to be tested by the market whether Chery could depend on E3 to realize sales breakthroughs in positive research and development process, but Chery is prepared to increase sales by the end of the year. Chery Chairman and President Yin Tongyue disclose thatin addition to Chery E3 and ARRIZO 7, this year Tiger T21 will also be launched. The three new models will be "the three Musketeers" for Chery to develope automobile market, and further enhance Chery's own-brand image.