Tiggo 4 Will Launch Market, Chery Auto New Strategy Formed

Guided by “One Brand” strategy, Chery Auto has welcomed its second products.

At end of Oct, Tiggo 5 was rolled off Chery new plant in Dalian. It means that Chery Auto product profit structure has changed. After 3 years reorganization, Chery focuses on “One Brand” strategy build, and competitive car making. Tiggo 5 marketing launching will be an important supplement for Chery after its transition.

“Tiggo 5 is our first SUV product which is still under developing. We take 3 years to develop the model. We build the new car with our new system, from chassis to engine. We assemble them at Dalian product line. The entire product development and manufacture procedures are built with new system. We are trying to develop original SUV.”Vice general manager of Chery Anning CHEN told reporter of .

Tiggo 5 which is built under new system takes important task to improve Chery product sales and its profit structure.

In 2012, QQ takes over 30% of total sales of Chery. Statistics from China Passenger Car Association that QQ still takes 27.11% of total sales of Chery. It is sold 89.8 thousand from Jan to Sept. Besides, Tiggo market performance is around 62.5 thousand, which takes 18.87% of Chery total sales. However, the situation will be changed dramatically in next year.

Inner staff of Chery said that Tiggo 5 planed sales per month is around 10 thousand. Tiggo 5 is not only takes responsibility to increase Chery sales, but also expected to change Chery product structure.

According to Chery new brand system building, it will form 4 products series: Arrizo, Tiggo, QQ and Fulwin.In the future, Tiggo will take 25% of total sales, Arrizo will mount to 45% to 50%, and QQ will cut to 5-10% from 30% at moment, and Fulwin takes other 20%.

Huaqiong HUANG, general manager of Chery sales company, said that “we will build our international development team and system by Arrizo 7 development. And Tiggo 5 is Chery technology and quality international strategy show.”