Dongfeng Nissan Sales of 2013 Reach 926 Thousand

On 3 Jan, Dongfeng Nissan publishes its sales of 2013. Last Dec, Dongfeng Nissan sales reach 105,421, and the entire year sales are 926,013, which overfulfill its 900 thousand sales goal and remains 2 figures growth, and ranked No. 1of Japanese series auto companies.

Among single car sales of Dec of Nissan, Teana achieves 12,403. Popular Sylphy sales are up to 32,160. And its average sales of 2013 keep 20 thousand around, which is ranked top 10 among passenger car. Hatchback Tiida sales is 12,761. And two SUV modes Qashqai and X-Trail sales are 14,255 and 2,297.

General Manager of Dongfeng Nissan told reporter that Dongfeng Nissan will develop SUV and small displacement car in major in the future. As it known, X-Trail, which launchedTokyo Auto Exhibition in Nov, will launch market around the Spring Festival of 2014, which will make up shortage of Dongfeng Nissan in SUV 200 thousand Yuan segment.

In 2013, Venucia has its harvest year. On 10 Dec, Venucia reaches its 100 thousand goals in advance. The entire Dec sales are 13,751, which leads Chinese joint ventures sales. Venucia business unit director YE Lei told media that Venucia will improve its network building to 147 authorized shops and 1500 second tier network. And it will introduce a new product for young and active image, which will help 50% sales increase achievement.

“From Sept of last year, Dongfeng Nissan has recovery from frustration. It remains 90- 100 thousand sales per month.” Dongfeng Nissan sales and marketing vice director YANG Song told media.

Dongfeng Nissan initials series of measures at the beginning of this year, which contributes to sales rapid recovery. The most important factor among them is “Traction Marketing”.

At the dealers assembly of Dongfeng Nissan last year, the company announces a new regulation. It will not allocate sales quota for every dealers, but up to themselves report based on their operation situation. Besides, assess does not accord to sales amount, but to local market share occupation. After severalmonths’ painful integration, it works. Up to 31 Dec last year, Dongfeng Nissan inventory was only 16,132. According to statistics, from Jan to Aug last year, Dongfeng Nissan single shop profit rate rise 65.5% over before.

Insiders points out that Dongfeng Nissan marketing measure create fit market change, and motivate sales. It helps the company recover from frustrate as well, and hang foundation for million sales.