Engaged in SUV Segment, Dongfeng- Nissan Urgently Needs Making up “Shortage”

Influenced by Diaoyu Island event, Dongfeng Nissan has worried a lot about its sales. Now, the best solution is still about new mode.

At present, Dongfeng Nissan introduces its new X-Trail, which is expected to launch market this 26 March. Besides, in fast growth SUV segment, Dongfeng Nissan has sent Tourle, Murano and Qashqai, which has formed a new SUV matrix with full size SUV, medium size SUV and compact SUV.

In fact, when Chinese SUV segment fast growth, Dongfeng Nissan main SUV mode X-tail and Qashqai are during “vacuum period”, which causes Dongfeng Nissan lost its best opportunity. However, the new X-Trail market launching is Dongfeng Nissan shortage making up step. However, SUV segment in Chinese market now full of competition, whether or not X-Trail can make its step is still unsure.

New X-Trail is a strong force of Dongfeng Nissan in SUV segment after it lost golden period of SUV segment.

“Compared with mainstream CR-V and Murano, the appearance of last generation X-Tail is too hard for customers. We believe SUV is used for cross country. Therefore we consider about function first, and then about appearance. The new generation X-Tail appearance is conformed to mainstream beauty-appreciation.” REN Yong tells reporter about the company successor replacement thought.

In fact, it is the strong movement after Dongfeng Nissan lost its five golden years in SUV segment.

With the new perspective of SUV, Dongfeng Nissan has adjusted a lot of designs of X-Tail, from car size to back seat space, and fuel cost. It is expected to competitor Honda CR-V, Volkswagen Tiguan in compact SUV segment. At present, SUV market mainstream compact SUV Honda CR-V is the successor product of year 2012. According to Japanese replacement regulation, the next generation CR-V shall launch market not early than 2017.

“New X-Tail will take the advantage between two generations.” YANG Song, vice director of Dongfeng Nissan marketing department says. X-Tail confidence comes from its world leading technology integrated with appearance, drive and senor, which build its core competence.