Geely aims 1.2 Million Cars Sales in Year 2019

SUN Xiaodong, vice president of Geely Group and general manger of sales company of Geely says “sales of Geely shall mount to 1.2 million cars up to year 2019.”To fulfill the goal, it means Geely shall double its sales in the next 6 years. In year 2013, sales of Geely are 549.5 thousands.

Geely chooses focus and alliance. Geely wants to build a total new image. At present, Geely introduces its new logo, which is a total new blue logo mixed with originalEmigrant logo. It means that the 3 sub-brands of Geely are integrated as a united one. New cars of Geely will adopt new LOGO. On the other side, it will take advantage of Geely and Volvo. In the future, Geely will be based on KC, FE and middle level car mode to upgrade and develop series of “KC, Emgrand, Vista, Kingkong and Panda.”Different series own different types. It will finally cover A00-B class segment. Take Emgrand which based on FE platform as an example, it will own hatchback, cross and SUV etc. types.

When mentioned about brand focus, SUN Xiaodong talks about “new Geely” for several times. From his perspective, integratingresource onto one brand is long term and careful consideration of Geely. SUN Xiaodong says “in fact, it refine brand resource Geely owned, and integrated them with one new Geely.” Geely sales channel start to fight outside. SUN Xiaodong points out Geely shall back to one sales network instead of separated sales network in the next 2 years.

Geely will widely enter new energy automobile segment besides to improve traditional automobile sales. At the end of this year, Emgrand EC7, hybrid type, whichlaunches market. It is a deep researched hybrid mode based on Emgrand EC7. It is the first mode adopting energy separated system mode. AN Conghui, president of Geely Group says “Geely will take oil-electronic hybrid type and plug-in hybrid modes as important pivot for company development in the future.”