Dongfeng-Renault builds research center with Dongfeng-Nissan

Gasgoo.com (Shanghai, June 21) – Dongfeng- Renault, which catches the last bus of auto joint venture, has cooperated with Renault to recruit new dealers. The company push channel deeper down to second and third tier cities based on its original dealers of exported auto.

Benefiting from “golden triangle” among Dongfeng, Renault and Nissan, Dongfeng- Renault will build its research center with Dongfeng Nissan, which will help the company to speed up its localization.

Dongfeng- Renault will introduce its first China made auto mode into market up to year 2016. Parent company of Dongfeng- Renault makes decision early ago to maximum interest of joint venture, which decides to integrate imported auto business into joint venture.

Based on the existed 90 dealers of Renault now, Dongfeng- Renault plans to introduce another 90 dealers up to year 2015, which will build a relative widely covered network before China made mode market launching. As for development mode, Channel of dealers of Dongfeng- Renault will be authorized by Dongfeng- Renault and Renault China. Dealers are able to sell China made and imported autos in the same network as well. As for the formation of shops, it will support satellite shop and city exhibition room besides authorized shop, which will cover market with different level. Shop build will be unified with the same design and requirement of service. According to introduction, the recruitment will cover the 2nd, 3rd and even 4th tier cities based on top tier cities which covered already. It will cover up to 70 cities and 25 Provinces.

According to introduction of HU Xindong, vice executive president of Dongfeng- Renault, Dongfeng- Renault will build network of “1:1:1”, which refers to 1 dealer, 1 city exhibition room and 1 satellite shop. It will cover as much as possible area combining with local dealers. At present, the largest market for Renault exported auto is the east of China. In the future, its business will expand to the west, north and south of China.

Dongfeng- Renault will rich its product line of exported auto this year before mode made in China market launching. The company will introduce Megane R.S. (sport version) with 2.0 T engine into market this year. Besides, Captur, which is a B-class SUV and widely welcomed in Europe, will be introduced into market next year.