VW uses success of FAW-VW to move up the global sales charts
Gasgoo.com (Shanghai December 9) - Volkswagen is using its tremendous success in the Chinese market to catch up to its global competitor Toyota. Very recently the FAW-VW joint venture has held an event celebrating for the roll-off of its ten millionth automobile in Changchun, Chengdu and Foshan. FAW-VW’s annual production capacity is slated to reach three million units by 2020. Not long before, VW’s other Chinese joint venture Shanghai VW also sold its ten millionth vehicle. Although VW is still lagging behind Toyota in a variety of major global markets, its precedence in the Chinese market has helped it to help catch up to its rival in terms of global performance.
In 2013 VW sold a total of 9.73 million automobiles globally, pulling ahead of GM, which sold 9.71 million automobiles. Toyota still remained the world leader with a total of 9.98 million automobile sales. For all three of these manufacturers, the Chinese market is essential for them to maintain their market position.
At the moment FW-VW sells 11 major VW and Audi automobile families: the A6L, Q5, A4L, Q3, A3, Magotan, CC, Sagitar, Bora, Golf and Jetta. In addition to its three existing production sites, the JV is in the process of building a fourth one in Qingdao, Shandong in order to satisfy demand for the north China market. If everything goes according to plan, FAW-VW will be the leading Chinese automobile enterprise by 2020.
As a sign of support for FAW-VW, FAW Group and VW signed an agreement in Berlin to extend their partnership for another 25 years. Both FAW-VW and Shanghai VW will continue to play major parts as VW aims to further expand its coverage of the Chinese market.
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