Dongfeng Citroen begins upgrading powertrain via launching new C4L

Gasgoo.com (Shanghai August 17) - Dongfeng Citroen launched new C4L allocated with 1.2THP powertrain in a few days ago, marking the beginning of the company’s powertrain upgrading period, as well as the end of the “Long Teng Plan C”(literally Rising Chinese Dragon).

 Form the view of the appearance, the new C4L shared much with the old version. But, the Turbo High Pressure powertrain and other high-tech configuration enabled the new C4L to help the joint-venture to raise the sales volume by a large margin.

The accumulative sales of the old C4L in the first half of the year reached 21,600 units, among which the 1.6T version and 1.8L version realized consecutive growth compared with the same period of last year. The 1.6L version yet underwent sales drop with less than 700 units per month. In the future, the new 1.2THP will take the place of 1.6L version and promote the sales growth of the overall C4L models.

On the other hand, the new C4L with Turbo High Pressure is part of the “Long Teng Plan C”, which has been implemented in 2013. The plan, focusing on brand positioning, product techniques and the commitment to customers, targets the 400,000 units annual sales target in 2015. But, as the auto industry in China was faced with minimal growth, the company lowered actively the sales target from 400,000 units to 350,000 units, which is still not an easily reached goal for the company’s accumulative sales in the first half of the year decreased 7.4 percent from a year earlier to 147,700 units, 42.2 percent of the altered annual sales target.

The usual sales proportion of the first half and the second half of the company stands 45 percent to 55 percent. In the coming future, the company will continue to launch new C5 models with 1.8T turbocharged engine.