General Manager of Dongfeng Yueda confessed challenges and dilemmas faced the company

Gasgoo.com (Shanghai Oct 16) – For a long time, the launch ceremony of new car models goes like the leader’s brief speeches at first, then comes the main course of the introduction to the model and the announcement of the new car price at last, but not for the debut of Dongfeng Yueda KIA’s K5 sedan. In the evening of October 13th , Fushou Zhu, General Manager of Dongfeng Motor Corporation, confessed this Chinese company’s challenges and dilemmas during his unprepared speech and did a lot of pep talks during the debut of the new K5 sedan.

It’s believed Zhu’s action is mainly due to Dongfeng’s continuous decreasing sales this year. For the first 9 month of 2015, this Chinese”dark horse” only sold 401,000 units, accounting for 53% of the original target.

According to Zhu, there are 3 main factors for the decreasing sales. Firstly, the year of 2015 itself is a rather tough year for Dongfeng, among other companies in the whole automobile industry. Secondly, other foreign brands, mainly the Japanese carmakers, have been expanding at a very high pace. At last, other Chinese domestic carmakers have also expanded their market shares along with the popularization of SUVs and MPVs.

Under this tough circumstance, Dongfeng has actively adjusted its sales target, streamlined related policies and provided more supports to car dealers. Besides, this carmaker will also bring 19 more models in the following 3 years.