Mercedes Benz is seizing the Chinese SUV market with multiple models

Gasgoo.com (Shanghai Oct 27)- Mercedes Benz is seizing the Chinese SUV market with multiple models. The luxury brand Benz is seizing the flourishing domestic SUV market with frequency of launching a new model every quarter this year. The new generation Benz GLE is making its launch with five models recently, selling at a price from 7,780,000 to 1,988,000 RMB. Ni Kai, Chairman and CEO of Beijing Mercedes-Benz Sales Service Co. Ltd., stated that all SUV markets, in addition to the middle and large SUV market faced by GLE, are essential for Benz to boost its market share.

As its facelift, the new generation GLE has a relatively larger size, improving details and configuration, and continuing design style compared with the former ML Benz. Professionals say that the new GLE will shoulder the task of boosting mid-and-large luxury SUV market share of this company.

Data reveals that Benz has a sales volume of 260,000 from January to September this year, with an increase of 33%, exceeding the total of last year. The Benz SUV has an increase of 37%, with its sales volume constituting 41% of the whole. “In other words, every two of five models are SUVs.” Ni Kai said.

In fact, the flourishing SUV market demand is stimulating Benz to layout its products in this area with the launch of a model every quarter this year. GLE and GLA sports modelsare also launched into the market, and GLA constitutes half of the new generation Benz sales volume. Models facing replacement still have a sales increase with the boost of hot SUV market. The new generation GLE has its debut on this Shanghai Auto Show. However, before its launch, the M Benz model still has an increase in volume, even the GLK model,now at the end of its life cycle, has a sales increase of 16%.

We got news that Benz will further perfect the facelift of its models, and perform fierce competition with BMW, Audi and other luxury brands in the SUV market. Ni Kai disclosed that Benz G SUV and GL SUV will embrace upgrading in the future. In addition, GLC, GLK’s replacement model, will have its debut on the Guangzhou Auto Show, drawing a perfect ending for Benz’s “SUV year”.