Dongfeng Fengxing to Introduce 7 New Models, Aims at 30% Growth in 2016

Gasgoo.com (Shanghai Jan 21th)– Dongfeng Fengxing plans to introduce 7 all new or replacing models in 2016, boosting its yearly sales to rise at least 30%.

Based on the briefing, this round of product launch will begin with all new commercial MPV F600 and this carmaker’s very first 7-seater SUV SX6, which will debut during Beijing Auto Show in this April.

Besides all new models, Dongfeng Fengxing will also introduce replacements for current Joyear X3 and X5. To be noted, this carmaker will also debut its first pure electric vehicle Joyear S50.

For the past 2 years, SUV and MPV are the 2 main drivers for the sales growth of Chinese domestic brands. MPVs have contributed more than 60% sales of Dongfeng Fengxing in 2015 and will continue to drive growth for Dongfeng Fengxing in 2016.

Yao Liwen, General Manager Assistant at Dongfeng Liuzhou Motor and General Manager at Passenger Vehicles Sales Company of Dongfeng Liuzhou Motor, said the future MPVs will be more fashionable and further merge with SUVs, cause what the consumers really care is not about the car type or market position, but if this car could actually meet their needs, about which Fengxing will think over in the future.

This carmaker draws the bottom line at 320,000 sales,aims at 350,000 sales and shoots at370,000 salesin 2016.

Besides, Dongfeng Fengxing willalso increase its production and further expand its sales network in 2016.