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China's Brilliance hopes to capture 1.5 percent of European market in 10 years
Shanghai. March 7 (Gasgoo.com) – Brilliance Auto expects to sell 200,000 vehicles a year in European market and capture at least 1.5 percent of the market with in ten years, the Chinese automaker's chief dealer in Germany said at the sidelines of Geneva Motor Show.
"In 10 years, I expect we will have a market share of at least 1.5 percent, selling about 200,000 cars a year," Hans-Ulrich Sachs, CEO of HSO Motors Europe, Brilliance's importer for Europe, told Reuters at the Geneva auto show.
Sachs also said Brilliance was on schedule to finish covering all of Europe's main markets by the end of this year, becoming the first Chinese automaker to invade European market.
At the end of 2006, Brilliance and HSO signed a five-year export contract. Under the contract, Brilliance will export a total of 158,000 Zhonghua vehicles to European market.
"Brilliance will bring more and more models to German market. We will expand our exports to other European countries. Our ultimate goal is to sell vehicles to 22 member countries of European Unions," said Qi Yuming, board chairman of Brilliance Auto.
This month Brilliance Auto displays three models at the Geneva Motor Show: a 2.0 liter luxury sedan Zhonghua Zunchi, a 1.8 liter TAT Junjie and a 1.8 TMT Zhonghua Coupe. This is the second for Brilliance to display models in Geneva Motor Show.
Brilliance now has import companies serving 17 European countries, including Germany, Switzerland, France and Spain, with 700 non-exclusive dealers, according to the Reuters report.
Last year, Brilliance made headlines in Europe when it received a rating of just one star out of five in a crash test for its BS6 sedan by Germany's ADAC auto club.
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