LaCROSSE eco-hybrid sells at a loss for future growth

Shanghai, May 23 (Gasgoo.com) Current sales of LaCROSSE Eco-Hybrid might be a loss, but General Motor (GM) is confident of the future development of new energy technology in China, Liu Yuehai, vice general manager of Shanghai GM (GM's Chinese branch) told reporters one month before Shanghai GM launches the Buick LaCROSSE Eco-Hybrid to the market.

LaCROSSE Eco-Hybrid should be an affordable new-energy car, said Liu Yuehai. But it will be a loss to launch LaCROSSE Eco-Hybrid under the condition of small sales and high-technology costs.

For GM, to gain profit from one model is far from important currently. New-energy is a future trend and the earlier for GM to introduce new-energy technology in China, the better for it to have more say and stronger adaptation for the future regulation of the new-energy standard as the development of new-energy technology in China's auto industry now is still in a transitional period.

Shanghai GM has launched the energy-saving and eco-friendly vehicle models of Buick, Cadillac and Chevrolet brand successively since GM announced its "Green Strategy" in January this year.