Ford to unveil small EcoSport SUV next week in LA

Ford to unveil small EcoSport SUV next week in LA

Ford Motor Co. will unveil its all-new Ford EcoSport next week ahead of the Los Angeles Auto Show.

The reveal was announced late Wednesday by DJ Khaled via Snapchat, saying he would be unveiling the subcompact SUV on Monday.

“It’s going to be a world premier with this new EcoSport,” he said in the ad, which followed videos of him driving in a Rolls-Royce convertible.

Ford confirmed the debut Thursday morning, however did not provide any details on the vehicle.

The EcoSport is expected to be the smallest utility vehicle from the Dearborn-based automaker for the U.S. It is currently produced in Brazil, India, Thailand and Russia.

Ford introduced the first generation of the EcoSport in select markets in 2003. A second generation of the small utility vehicle launched in Brazil and other global markets in 2012.

Small crossovers/SUVs are expected to be a major part of the LA Auto Show, which officials say will feature more than 50 vehicle debuts for the show’s press days Nov. 14-17.

Toyota at the LA show also will reveal a compact crossover, the 2018 C-HR. Toyota says the new vehicle will bow Nov. 17.

Mazda plans to reveal its redesigned 2017 CX-5 compact SUV at the show on Wednesday.

The Jeep Compass compact SUV will make its North American debut for Fiat Chrysler Automobiles NV alongside an all-new SUV from Italian brand Alfa Romeo.

According to Fordpresents.com, which DJ Khaled referred to in his Snapchat video, the unveiling is part of a three-day event in Los Angeles called “Go Small. Live Big.” The event will feature performances by several special guests as well as tastings from restaurants in Los Angeles.