Dongfeng Renault Increased by 30.8% in Nov, Success in Channel Construction

Shanghai, 2016.DEC.5, Gasgoo-Dongfeng Renault is a young brand in Chinese market, which means there is much more space for improvement. IIA hears from Dongfeng Renault that the total number of pickup in the past November is 5944 vehicles, an increase of 30.8% compared with October. Since March the time when the first domestic model was launched, Dongfeng Renault has kept rising steadily.

According to data provided by the official, the total number of pickup in November is 5944 vehicles, increasing by 30.8% compared with October. Among that, the number of delivery is 5294, an increase of 21.5% compared with the previous month.

It is necessary to further increase the coverage of the sales network if they want to continue to boost sales. François Provost, chairman of Asia Pacific Renault, senior vice-president of Chinese Business District, Renault Group, and CEO of Dongfeng Renault, has once said: "we are very confident that we will have 150 dealers at the end of the year, and 200 next year." By the end of November, Dongfeng Renault has completed the layout of the 150 dealers. In addition, Dongfeng Renault will also set up 50 satellite stores. By 2017, satellite stores will add up to 100.

At present, Kadjar and Koleos contribute the most to the sales of Renault in China. The third domestic model has also been planned.

In 2017, Espace, high-end MPV of Renault, will be introduced to China. A new generation of Scenic and Megane will also be expected to enter Chinese market. How to improve the market share of imported models while ensuring the sales of domestic models is very essential for brand building.