Sales of Dongfeng Renault Topped 36K Units; Domestic Vehicles Account for 80%

SHANGHAI January 4th, 2017 Gasgoo – According to the website of Dongfeng Renault, vehicle sales of the group in 2016 hit a record high to 36525 units, among which the two domestic models, Kadjar and the new-generation Koleos, performed noticeably well with an annual sale of 30006 units, accounted for 80% of total sales.

According to official data, Kadjar and the new Koleos contributed a lot to Dongfeng Renault’s sales this year. Only in December, sales of the two domestic vehicles already reached 9066 units, a month-on-month increase of 7.5%. Sale of Kadjar since listed 9 months ago has been 24 thousand units, while sale of Koleos for 50 days since it hit the market has broken ten thousand units, with 6027 units delivered.

Since sales of its products have been improved gradually, Dongfeng Renault has to speed up the construction of dealers. Mr. Fu Lan, chairman of Renault’s Asia Pacific area, senior vice-president of Renault’s division for business in China and president of Dongfeng Renault Automobile Company Ltd has once said, “We are confident to add the number of dealers to 150 by the end of this year (2016), and struggle to make it 200 in next year(2017).” By the end of November last year, Dongfeng Renault has completed the layout of 150 dealers. Besides, it will add 50 satellite stores and make the number of satellite stores to be 100 in 2017.

Dongfeng Renault is expected to introduce several new models to Chinese market in 2017, including the high-end MPV Espace, the new-generation Secnic and Megane, etc. We can learn from the success of domestic vehicles that, imported cars are especially important for the overall construction of a brand, just the same as the importance of old imported Keleos to the success of current Koleos made in China.