DFAC issues brand value system

Shanghai (Gasgoo)- Recently, Dongfeng Automobile Co., Ltd. (DFAC) released the strategy of its brand Dongfeng LV（light vehicle）by its managing director Chen Bin in Wuhan. The brand value system is established with “the best partner of smart logistics” as its vision and “leading LV company in customer experience” as the mission. Its value and slogan are “customer oriented” and “reliable” respectively.

Besides, DFAC issued six brands consistent with ChinaⅥ emission standards. According to the official, they are Dongfeng Captain for smart logistics, Duolika for all-round logistics and Furika, connecting the rural and urban areas. Tuyi, “a leader in new freight transportation” and Xiaobawang, “a helper of innovation” are among them. Yufeng is “a high-standard versatile vehicle for commercial use”.

(Photo source: DFAC)

The Dongfeng LV B19, to hit the market on October 28, was also debuted, which covers Captain, Duolika and Furuika. In the spot, both Fujian Longma Environmental Sanitation Equipment CO., LTD. and BEST Inc. have signed strategic cooperation agreement with DFAC and they will respectively purchase 8,000 LV B19s and 3,000 delivery vehicles. Both models meet China-Ⅵ standards.

Unmanned smart logistics platform Sharing Box

DFAC also made its unmanned smart logistics platform, Sharing Box, public which can transform the logistics pattern dependent on different scenarios.

13,033 vehicles were sold by DFAC in 2019 August, a year-on-year increase of 2%. Its overall sales volume from January to August reached 104,010 units, up by 11%, according to the latest figure from DFAC. As to the new energy vehicle, DFAC sold 11,508 units in the first eight months, surging 44% compared with the year-ago period.