Great Wall Motor, Yongda Automobile team up on new retail business

Shanghai (Gasgoo)- Great Wall Motor (GWM) claimed on May 19 it recently signed a framework agreement with Yongda Automobile, a leading Chinese auto sales service provider, to carry out all-around strategic collaboration on market expansion for GWM's cars, new retail business model, as well as customer services.

GWM, Yongda Automobile signing agreement; photo credit: GWM

Under the agreement, the duo will also co-work on new car sale & delivery, EV charging and battery swapping services, finance & insurance, cooperative marketing, Internet platform, and other auto-related businesses, so as to improve the service quality and experience for customers of GWM's five car brands, namely Haval, WEY, ORA, Great Wall Pickup, and TANK.

The automaker said it will make use of Yongda Automobile's countrywide retailing network to further strengthen its construction of sales channels, and broaden and deepen its brand familiarity.

Yongda Automobile is a large group enterprise listed on the main board of Hong Kong, the company introduces itself on its official website. It focuses on the luxury automobile sales service industry, acting as an agent for many international luxury automobile brands such as Porsche, BMW, Audi, Benz and Lexus. Its sales network covers most parts of the country and has a full-fledged sales service chain involving purchase, rental, maintenance and other services.