Summary: Great Wall’s sales performance in August 2016

Gasgoo.com (Shanghai) - According to Great Wall’s most recent fiscal report, the Hebei-based manufacturer sold a total of 73,079 vehicles in August, representing year-on-year growth of 25.41%. The majority of Great Wall’s sales came from its SUV models: SUV sales totaled 63,983 units, representing year-on-year growth of 29.92%. A total of 592,307 Great Wall vehicles have been sold over the first eight months of the year, up 13.67% year-on-year.

The Haval H6 continues to be Great Wall’s flagship model, with 40,629 units sold in August, making the H6 a leader in its segment. Great Wall’s Haval H2 also put forward a strong performance, with a total of 11,875 units sold. The newly-released Haval H7 also performed strongly, with its sales increasing rapidly. 4,482 Haval H7s were sold in August. Sales of the Haval H1, Haval H8 and Haval H9 were in line with previous months. Meanwhile sales of Great Wall’s sedans and pickup trucks continue their ongoing downwards trend.

According to the report, 3,884 Haval H1 compact SUVs (pictured above) have been sold in August. A total of 44,724 units have been sold since the beginning of this year. The compact SUV segment which the Haval H1 is competing in has been becoming more and more saturated, with dozens of new models from various manufacturers being introduced. While the Haval H1 was able to maintain very minor growth, many of its competitors, including the JAC Refine S3, Chery Tiggo and Changan CS35, have all seen their sales decrease as new models like the Changan CS15 and Changhe Q35 come and take more and more market share. The fact that the Haval H1 has been able to sustain its current performance is an achievement in itself.

Monthly sales of the Haval H2 (pictured above) totaled 11,875 units, falling 6% year-on-year. This is the 23rd consecutive month that sales of the H2 surpassed the 10,000 mark. Earlier in August the 2017 model year H2 made its official market debut, priced at between 86,800 RMB and 111,800 RMB. With its more affordable price point and upgraded amenities, the new revision has been very positively received. The premium Blue Label model, priced at between 95,800 RMB and 118,800 RMB, debuted at the Chengdu Auto Show later that month. Sales of the H2 look to increase even further when the market picks up in September and October.

The Haval H5’s (pictured above) August sales totaled 1,552 units, while its combined sales for the first eight months of the year totaled 15,116 units. These figures are in line with the model’s status as being relatively unknown. While failing to attain massive popularity, the Haval H5 still has its loyal share of customers in the country.

Ever since its launch, the Haval H6 (pictured above) has proven to be a huge cash cow for Great Wall, leading its segment by a large margin. Sales of the Haval H6 broke the 40,000 mark, and with commendable year-on-year growth of 49.36%, there seems to be no sign of stopping this model’s popularity as the Chinese auto market enters the peak sales months of September and October. The Haval H6 may very likely be the only Chinese SUV model to achieve a monthly sales volume of over 50,000 units. A diesel-powered version of the vehicle was released in August to further expand its market coverage. The Haval H6 has been the most popular Chinese passenger automobile on the global market, ranking in international top ten lists. So far 319,961 H6s have been sold this year, with hopes that the vehicle’s total annual sales will surpass the 450,000 mark.

The Haval H7 (pictured above) has also achieved steady sales growth since its launch, with its total sales for August 4,482 units. A total of 16,620 H7s have been sold over the first eight months of the year. Despite its solid performance, the fact remains that Chinese buyers shopping in the 140,000 RMB range which the Haval H7 is priced at prefer to select foreign brand models. Domestic own brands still need to catch up with Sino-foreign joint ventures in this regard.

Only 651 Haval H8s (pictured above) were sold this month, leaving little impact on the market. The full-size SUV market is already full of more popular models, such as the Trumpchi GS8, that the Haval H8 has not been able to leave much of an impact of its own.

The Haval H9 (pictured above), despite achieving seemingly strong monthly sales growth of 36.23%, has had its market potential severely limited, as it has been unable to compete with offerings from foreign brands.

Great Wall’s C30 sedan (pictured above) is beginning to disappear from the Chinese market, as it has failed to win the admiration of Chinese sedan buyers. Even with the introduction of an electric vehicle variant, there doesn’t seem to be a lot of hope for the C30. Only 18,367 C30s have been sold in the first eight months of the year, failing to generate a great deal of profits for Great Wall.

A total of 7,674 Wingle brand pickup trucks (pictured above) have been sold in August, down slightly from last year. The brand’s January to August sales totaled 67,812 units, which makes it a leader in the pickup segment. However the limited scope of the Chinese pickup market as a whole has severely limited the brand’s potential.