Economy sedan market analysis Part Ⅰ
There are 30 economy models (50-100 thousands Yuan) in China's sedan market 2005, with total sales volume topping 710,000, a growth of 14.21% year on year.
SALES VOLUME OF ECONOMICAL SEDAN BY BRAND, 2003-2005
Economy sedan market features 2005
1. Growth slowed. The total sales volume was 713,118, grew by 15.1%, while the sales growth of passenger car reached 29%, thus the sales market share of economical sedans dropped by 3.2 percent year on year.
2. New models failed to go on the sales rise. The new economy models launched in 2005 failed to meet customers' demands. And the regulation of new models drive sales didn't happen.
3. Growing Competition. Since the sales volume of most economical sedans was rather low, only if they promote their competitiveness to grab more market shares, could they survive in consecutive competition in the coming years.
TOP 5 ECONOMICAL MODELS BY SALES, 2005 (Unit: 10 thousands)
SALES GROWTH OF ECONOMICAL SEDAN BY BRAND '04 '05
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