Gasgoo Munich- The Lunar New Year holiday typically disrupts monthly auto market performance, a seasonal trend evident in Seres' latest February production and sales report. According to the data, Seres sold 12,760 new energy vehicles (NEVs) in February — a 28.48% year-on-year fall — while production fell to 11,028 units, down 35.06%.
Image: Seres February Production and Sales Report
Looking at the first two months of 2026, however, a different picture emerges. Seres' cumulative NEV sales reached 55,794 units for January and February, rising 56.08% year on year, while cumulative production hit 55,126 units, a 49.51% increase.
Asset "Slimming": Strategic Trade-offs Behind the Landian Restructuring
Just before the release of this report, a major asset restructuring move by Seres attracted the market's attention.
On the evening of February 8, Seres announced it had signed a cooperation agreement with the Chongqing Shapingba District People's Government to strategically restructure assets related to its Landian brand. Under the agreement, Seres will contribute existing Landian assets to establish a target company, which will then receive a cash injection from a consortium led by the district government. Upon completion, the Shapingba government side will become the largest shareholder with roughly 33.5%, while Seres' stake will fall to about 32%.
Markets view this move as a "strategic slimming down," but in reality, it reflects Seres' clear separation of core operations from non-essential ones. Since its launch in 2023, the Landian brand has targeted the 100,000 to 150,000 yuan mainstream market, yet performance has consistently fallen short of expectations.
"Seres' divestment of Landian assets can be seen as an 'active burden reduction' and 'resource reorganization,'" according to industry analysts. The core aim is to sharpen the company's focus on its high-end core business while using a new model to incubate potential future opportunities.
Notably, Landian subsidiary Chongqing Phoenix Technology signed a cooperation framework agreement with Beijing Volcano Engine in October 2025. The two will collaborate on projects involving "intelligent robot decision-making, control, and human-machine enhancement technology for multi-modal cloud-edge collaboration." Coupled with the entry of state-owned capital, Landian may find new possibilities in artificial intelligence and embodied intelligence.
Investors have responded positively to the move. Following the announcement, Seres' share price rose. Market consensus holds that by shedding underperforming, non-core units, Seres aims to optimize its asset structure and boost profitability — channeling strategic resources into its successful AITO brand.
Business "Focus": AITO's New Million-Unit Milestone and Fresh Challenges
With Landian spun off, the AITO brand has undoubtedly become Seres' core business asset.
The strategic intent to focus is clear from the sales contribution. In the first two months of 2026, Seres Auto sales reached 50,015 units — a 59.09% increase — accounting for nearly 90% of the group's NEV volume. AITO is not just the sales pillar for Seres; it is the core of its profits.
Image: AITO Auto
January 2026 marked a major milestone for AITO: the 1 millionth vehicle rolled off the assembly line at the Seres Super Factory. On site, Seres Group Chairman Zhang Xinghai set the next target: the first million took five years, but the next million should be completed within two. That implies Seres needs to achieve an average annual sales target of 500,000 AITO vehicles over the coming two years.
To support this growth target, AITO's product matrix is expanding rapidly. HarmonyOS Mobility has officially unveiled the AITO M6, positioned between the M5 and M7 as a 250,000-yuan family SUV expected to launch in the second quarter. According to MIIT filing data, the M6 measures 4,960mm long, 1,985mm wide, and 1,736mm high, with a 2,950mm wheelbase, offering both pure electric and extended-range powertrains. Meanwhile, AITO is pushing forward with a major refresh of the M5, upgrades to the M9, and annual updates for the M7 and M8, achieving full coverage across the 200,000 to 600,000+ yuan price range.
On the technology front, AITO is poised for a new round of upgrades. HarmonyOS Mobility announced that the revamped AITO M9 will debut on March 4, featuring the world's highest-wire-count mass-production LiDAR. Jin Yuzhi, CEO of Huawei's Intelligent Automotive Solutions BU, previously revealed plans to achieve highway L3 capability and urban L4 pilot capabilities by 2026, with urban L4 commercial scalability by 2027. This M9 overhaul essentially completes the hardware preparations for the arrival of the L3 autonomous driving era.
Meanwhile, Seres is accelerating its global expansion. On February 6, AITO signed a strategic partnership with Abu Dhabi Motors, a leading luxury auto dealer in the UAE, quickly securing its first batch of orders and marking the official start of a new stage in AITO's globalization.
Between "focus" and "trade-off," Seres' strategic path is becoming clearer: concentrating superior resources on the core AITO brand to navigate the intensifying competition of the industry's intelligent second half. As Seres Group President Zhang Zhengping put it regarding brand strategy, Seres is "anchoring the high end, reshaping luxury with intelligence, and striving to build a world-leading new luxury automotive brand."
From the divestment of Landian to the focus on AITO, from a new million-vehicle starting point to early L3 preparations, Seres is shaping a new strategy through a series of divestments and investments.
