BMW Exceeds 625,000 China Deliveries in 2025; 20 New Models Coming in 2026

BMW Group has released its 2025 sales figures and 2026 roadmap. The company grew globally in 2025, delivering 2,463,715 BMW, MINI and Rolls-Royce vehicles. China remained its biggest market, with 625,527 BMW and MINI vehicles delivered.

In 2026, the group will keep up the momentum, bringing around 20 new BMW, MINI and BMW Motorrad products to Chinese consumers. The first locally built Neue Klasse model — the long-wheelbase BMW iX3 — will be the marquee highlight.

Steady in 2025: under pressure, pushing into the "new"

Intensifying competition from domestic brands and shifting consumer dynamics kept squeezing joint-venture share in 2025, and BMW felt the strain. Even so, the giant is pivoting aggressively in China — and has posted some standout results.

● Building a differentiated, personalized product lineup

BMW believes innovation, individuality and emotional value are the essence of luxury. In 2025, its core nameplates kept adding differentiated, personalized variants to meet Chinese customers' needs. The BMW 3 Series rolled out a 50th-anniversary limited edition with upgrades to both exterior and interior, bringing several performance-leaning features to the China-built 3 Series for the first time; the 5 Series added a Shadowline package and a Gemstone Blue paint option to broaden choice. The China-built X5 was refreshed again, now with the Shadowline package as standard.

New BMW 3 Series 50th-anniversary limited long-wheelbase edition (Photo source: BMW)

These moves lifted the share of higher-trim models, reinforcing BMW's position in higher-value niches. In market terms, the BMW 3 Series family led its segment in sales for 15 straight months, its product strength holding firm. Higher-trim 3 Series variants surged in 2025, accounting for more than 50% of the lineup's sales, while the 5 Series averaged over 10,000 units a month for the year.

● Reinforcing the brand's "joy of driving" core

BMW M — the group's performance and sports sub-brand — showcases BMW's pursuit of pure driving pleasure and track-bred genes. In 2025, M maintained strong momentum in China: full-year sales rose 27.9% year on year, breaking past 10,000 units for the first time.

The new BMW M3 Touring and BMW M2 CS drew an enthusiastic response after entering the China market. Today, the M lineup in China has expanded to 25 models.

BMW M2 CS (Photo: BMW)

● Deepening ecosystem partnerships, accelerating forward-looking tech

In 2025, BMW continued investing in AI, large cylindrical batteries and smart manufacturing. Its self-developed AI agent platform "GAIA" has been deployed at scale in China, driving end-to-end upgrades — making BMW one of the first automakers in China to build and widely roll out its own AI agent platform.

Meanwhile, open innovation with Chinese partners is deepening: BMW is co-developing localized intelligent driver-assistance with Momenta; collaborations with Huawei and Alibaba are redefining the smart cockpit experience; DeepSeek's AI capabilities are being integrated into BMW's latest China models, including locally built Neue Klasse vehicles; sixth-generation cells will be supplied by CATL and EVE Energy; and working with Huayou Recycling, BMW has taken an early lead in establishing a closed-loop high-voltage battery recycling system in China.

Photo: BMW

Into 2026: around 20 new products, Neue Klasse BMW iX3 to debut

With 2026 marking China's Year of the Horse, BMW Group plans a strong product offensive, bringing around 20 new BMW, MINI and BMW Motorrad products to Chinese consumers.

The clear headliner will be the first locally produced Neue Klasse model — the long-wheelbase Neue Klasse BMW iX3, set for a global debut in the first half of this year and market launch in the second half. BMW's pioneering Panoramic iDrive, its Neue Klasse electric drive system, and the brand's unique "Heart of Joy" vehicle dynamics brain will underpin the Neue Klasse. The long-wheelbase iX3 is now undergoing intensive local testing. The Neue Klasse technology stack will be applied across all future BMW models.

Photo source: BMW

Starting from a new vantage point, Gao Xiang, President and CEO of BMW Group Greater China, said: "2025 has been highly challenging for the auto industry. Competition is intensifying and consumer demand keeps evolving. With strong business resilience, we stood shoulder-to-shoulder with our dealer partners to maintain solid performance in China, while staying true to our brand's core value — BMW's pure driving pleasure. Looking to 2026, we are confident and primed to move. We will bring more attractive products to Chinese consumers — including the much-anticipated Neue Klasse models — continuously elevating product value and strengthening brand competitiveness. At the same time, we will deepen local partnerships and drive innovation to create a luxurious mobility experience for our Chinese customers."