Gasgoo Munich - On January 21, 2026, Tesla officially updated its company mission via Weibo, declaring a new purpose: "Our mission is to build a world of amazing abundance." The move marks a significant evolution in how the automaker frames its core objective—shifting focus from sustainable energy to a broader, more ambitious vision for society.
Image credit: @Tesla
The announcement formalizes a plan first floated by Chief Executive Officer Elon Musk in December 2025. At the time, Musk signaled his intention to shift the mission's phrasing from "sustainable abundance" to "amazing abundance," describing the new wording as having "more joy."
Grace Tao, Tesla's vice president, took to social media the same day to unpack the change. Moving from the original goal of "accelerating the world's transition to sustainable energy" to this new mandate, she explained, reflects how advancements in key technologies like artificial intelligence have empowered the company to "stand higher and see further." Tao emphasized that technological innovation isn't limited to driving the energy transition; its deeper purpose is to "enable people to live the lives they desire."
This update aligns closely with "Master Plan Part 4," a strategic roadmap Tesla released in September 2025. That plan centers on deeply integrating artificial intelligence into the physical world, using products and services like autonomous driving and the Optimus humanoid robot to redefine labor, transportation, and energy—ultimately realizing a world of "sustainable abundance." As such, the new mission serves as both a distillation and a public declaration of the ultimate vision laid out in Part 4.
Analysts see the shift in wording—from "energy transition" to "abundant world"—as a clear reflection of Tesla's expanding strategic focus. It signals a transformation from an electric vehicle and clean energy company into a comprehensive technology enterprise, one that aims to reshape the foundations of society and drive global prosperity through artificial intelligence and automation.
