Peugeot premieres newest generation car in China

China-France joint venture Dongfeng Peugeot premiered its newest generation car, the Dongfeng Peugeot 408, in Beijing on January 25, which was the first time that Peugeot has held a world premiere for its newest generation car in an overseas market since the French Peugeot brand was created 120 years ago.

Industry insiders say this not only indicates the increasingly important position of the Chinese market in the world, but also marks that French Peugeot or even PSA Peugeot Citroen have officially set China as its strategic center of gravity.

The Peugeot 408, along with its earlier 2 models, the Peugeot 307 and 207, are accelerating their pace of entering the Chinese automobile market that has great growth potential. The Peugeot 408 targets a special group of people aged between 30 and 50 as its potential customers in China.

In addition, following its world premiere in China, Peugeot 408 will gradually enter other countries and regions with strongly growing automobile markets.

Given China's increasingly hot automobile market, Dongfeng Peugeot will intensively introduce new models to China in 2010 accordingly. It will also launch 2 new models in China in 2011 in order to seize a bigger market share.