Great Wall to maintain focus on SUV and pickup markets

Gasgoo.com (Shanghai October 10) - Despite having developed several new sedans, Great Wall Motor will continue to focus on selling SUVs and pickup trucks, the Beijing Youth Daily reported, citing a statement made by manufacturer president Wang Fengying.

Miss Wang emphasized the importance of concentrating the manufacturer's resources in targeting specific market segments. Great Wall is traditionally a SUV and pickup truck manufacturer, with those segments still constituting the majority of its sales. According to Miss Wang, the manufacturer is committed to providing quality products for its customers. However, she denied claims that Great Wall's strategy is conservative, pointing out that the manufacturer has made several new platform and product innovations.

Despite the relatively poor performance of domestic own brand manufacturers this year, Great Wall has managed to maintained strong sales growth of 17 percent from January to June. The figure was well above the average industry growth rate. Great Wall has been the only domestic enterprise to place among the top ten performing passenger automobile manufacturers from June to August.