Cadillac sales grow over 80%, counterattack in luxury auto market

Recently, GM Co. Published China sales volume of this July. Last month’s China sales of GM and its joint ventures amounted to 220,000 and the former 7 months’ was 1.79 million, increased by 11% year-on-year. And this July the luxury brand Cadillac that GM had made more efforts achieved pretty good accomplishments with domestic sales 3,688 vehicles, increased 82.8% from a year earlier and made unexpected success in the situation that whole luxury auto market growth was slowing down.

At the beginning of this year, GM began to take Cadillac as a mainly-promoted brand and had made aggressive plan on sales and internet. GM China President Robert Socia ever stated in an interview by Tencent Auto that GM would increase 40 Cadillac dealers in China, rising 25% year-on-year compared with the current 160 Cadillac dealers and increase 400 showrooms, which means the total amount of showrooms will reach 4,200.

At the launch press of Cadillac XTS, GM announced the “double ten” strategy which says 2015 China sales will break out 100,000. and 2020 China luxury market share will be 10%. On June 19, Shanghai GM held the groundbreaking ceremony for Cadillac exclusive factory at Jinqiao, Pudong District. The exclusive factory in China is totally invested 8 billion, which is planned to produce 160,000 million vehicles yearly.

2013 whole sales growth of luxury auto market is slowing down. According to the estimation of the first half of 2013, luxury sales growth is lower than the whole auto market. Cadillac sales in July rose 82.8% year-on-year, reaching 3,688 vehicles. The main models SRX and XTS both achieved good accomplishments with July sales 2,251 and 1,420 units respectively.