Qoros Auto completes distribution of domestic dealer network

Distributing the dealers network is the key preparation for a new auto brand to enter the market, which is closely related to the success of the auto brand.

Recently, the brand-new Qoros held the first Chinese dealers launching meeting in Changshu, where Qoros Auto President and CEO Guoqian, Vice president Shi qingren and the top seniors who are in charge of market, research and developing, production, sales and after-sales service all participated.

At the meeting, Qoros Auto, with near 100 dealers all the country commonly discussed a series of topics, brand building, marketing sales, network development and after-sales service. What’s more, this meeting also symbolized that Qoros China sales network is being implemented as originally planed.

As for the original plan, Qoros 3, the new model first launched respectively on the Geneva Auto Show and Shanghai Auto Show at the beginning of the year, would enter eastern Europe and China market successively in the second half year. Actually, after publishing the new model information at the end of 2011, Qoros had begun to lay out dealer network and had officially stated to at least set up 80 dealers before 2013. It was then rumored that many dealers lacked confidence of Qoros new brand’s future market and were hesitating towards whether to join its dealer network and even the industry insiders were concerned that there would exist high uncertainty for Qoros to finish the goal of setting up 80 dealers before 2013. Therefore, the Qoros China dealers launching meeting with near 100 dealers in presence also eliminated these concerns about the new brand’s future channel building with facts.