BMW HR Aftershock Continues, Sales System Facing Test in China

The tree craves calm but the wind will not drop. Another senior executive has left BMW, which pull the company in the teeth of the storm.

Brilliance BMW has announced on 6th Sept. that Jianjun Feng, vice sales president, has left the company because of personal reason, and he will leave after handover. After Shideng Ke, former Greater China CEO and president of BMW Group, Xuan Lu, former vice president of BMW China, and Lei Dai, former senior vice president of Brilliance BMW leaving company, it is another senior executive has left. HR of Sales system of BMW structure has fluctuated fiercely.

It has rumor about Juanjun Duan’s next going. He might join Jaguar- Land Rover.

Brilliance BMW has not announced Jianjun Duan’s successor. As it known, Jianjun Duan has familiar with channel development, and has contribute a lot for BMW sales network building and sales growth. Therefore, both outside and BMW itself have worried about its sales strategy changing.

In Christoph Stark period, BMW has built an aggressive team based on assertive and combative spirit in bone. Therefore, it is important to build its localization team. But with the leaving of team members, BMW enters Engel time. Engel has given a speech about his management strategy before, but it is still unclear about his team build and BMW sales direction going up to now.

In fact, Engel’s goal is obviously. Chinese auto market is judged by sales volume, but Engel wants to lead BMW to profit realization. How to balance profit and sales volume? Engel needs a tenacity team.

Do not like the aggressive image of BMW brand, its management downplays privately. Jianjun Duan is typical cautious BMW characteristics. He has work for BMW several years, but people still have not much idea about him. As it known, Jianjun Duan has rich experience in auto industry for years before he joined Brilliance BMW. His experience has concerned with dealers before. And he has worked for several luxury dealers, and accumulate rich sales experience. Besides, Jianjun Duan has worked for Fiat Nanjing and Fiat (China) as well that he is in charge of Fiat sales in China and dealers development at that moment. Jianjun Duan has joined Brilliance BMW at the end of 2008 as vice sales president.

During the five years with Jianjun Duan leading, annual sales of BMW has increased from 30 thousand to 194 thousand. It can say that he witnesses the tremendous growth of BMW.