Original BMW China Team totally collapses

2013 is the tenth anniversary that Brilliance joints with BMW, and BMW personnel changes continue to ferment this year in China. A few days ago, BMW Brilliance officially announced, BMW Brilliance Sales Vice President Duan Jianjun resigned "for personal reasons". Industry insiders believe, Duan Jianjun's departure means that former BMW China localization team completely apart, also heralded since the new BMW Group greater China President and CEO Karsten Engel took office, , BMW complete the senior personnel transition in the Chinese market.

Since Shi Dengke, President and CEO of BMW Group greater China left BMW China, BMW China was immediately locked in a turmoil that the senior executives successively departed. On December 7, 2012, Shi Dengke announced that he would retire in 2013, a year ahead; 13 days later, BMW China sales Vice President Lu Yi, announced the formal separation for personal reason, followed on January 13, 2013, Brilliance BMW Senior Vice President of marketing, Dere had also been official confirmed of departure. In three months, three executives left, BMW senior personnel changes were pushed to the forefront. However, BMW executives turmoil did not stop, and Duan Jianjun, officially left after eight months.

Despite of senior changes constantly, auto analyst Jia xinguang believes that it is not necessarily a bad thing for BMW China that Germany headquarters take back management right. "The Chinese market for BMW global status might be more important in the world. As a member of BMW Board, Engel will definitely make every effort to strive for more resources for the Chinese market with higher efficiency. "Jia xinguang said.