Changan Swifts Boss &AccessoriesResource Integration, Simplifies Minicar & Focuses on Passenger car

After Jiaxu YI left, Changan Auto leader has changed again.

5 Nov, known from China Army Group website, Communist Party Central Committee’s Organization Department has decided that selection of general managers of the group. Liuping XU is appointed as China Army Group general manager, but president Dengjie TANG does not concurrent take general manager position. Zhiyou DENG, vice general manager of China Army Group, is tipped for Changan new president. According to and etc., Zhiyou DENG will take Changan president from Liuping XU.

It has aroused discussion in industry. From this year, Changan Group has taken some strategy change. From individual commercialcar sales business unit, total independent of commercial car and passenger car and some new passenger car launched market. Changan passenger car has rejuvenated.

However, after several years’ cooperation, Changan Group has not integrated with Changhe Auto successfully in minicar area finally. As it known, Changhe has officially left Changan system now.

Meanwhile, Hafei Auto, which is another company Changan tries to integrate with itself, face dilemma as well. As reporter known, Hafei is close to broke up already.

At present, Changan Group is shrinking at moment, and focuses its strategy on passenger car, and opens its eyesight on high-end minicar.

In 2013, Changan passenger car has realized profit. According to statistics, Changan passenger car has sold 412.8 thousand accumulated from Jan to Oct, which has increased 70%. From the strategy of Changan, fast growth is depended on its own brand sales. “As I known, there is no precedent that Chinese own brand realize profit, but Changan will take its step onto it this year.” inner staff of Changan said so.

Baolin ZHANG, president of Changan told reporter that Changan has its clear define for its brand. It insists “minibus is root, sedan is mainstream” strategy, its passenger car will take half of its total sales.

To build its passenger car high-end reputation, Changan has divided its commercial car into different sales business unit, and authorizes its autonomous on management and channel.

As industry analysis, Changan functionmodule is clear at present. Practically after Zhiyou DENG takes over Changan, inner resource integration will be the first priority to cut in.